|The Whisky Ambassador|
The Whisky Ambassador
This course aims to provide the essential knowledge and skills required to be an expert in Scotch Whisky and unlocking a new, very untapped and hugely expanding revenue stream in your business: Fine Scotch Malt whisky.
Scotch Malt whisky on-trade sales were up an amazing 30% in the UK in 2011. This year's growth looks to be just as exciting, make sure you don’t miss out.
There is an exam at the end of the day and upon successful completion candidates will receive the prestigious Whisky Ambassador certificate.
This is the UK's only fully accredited Whisky Qualification
This one day course covers information about the history, geography and production of Scotch whisky.
It also covers how to up-sell to premium brands, mixers, cocktails and other world whiskies.
Upon succesful completion of a multiple choice exam and a blind tasting you will be awarded with a Whisky Ambassador Certificate and Pin Badge.